Case Study: 

Shopping on Search

Goals of this Case Study

• Showcase how I can identify and prioritize accessibility (a11y) issues to improve usability.

• Display my ability to conduct mixed-methods usability research for a company-wide OKR.

• Explain my usability interviews process and highlight my qualitative analysis skills.

TLDR;

I led the design, execution, analysis, and presentation of a usability study that spanned 2 months and focused on 7 upper-motor impaired users. My mixed-methods approach surfaced 3 high-impact fixes that, when addressed, would boost task completion rate from 40% to 90%.